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Fumbling
the Future: How Xerox Invented, Then Ignored, the First Personal Computer
by Douglas K. Smith, R. C. Alexander
Who
Should Read This Book
- Executives
and Managers whose company future depends on innovation
- Technologists
- Policy
makers
- Academics
- Journalists
seeking a better grasp of business
- Anyone
interested in the history of the information age
Why
You Should Read This Book
Fumbling
The Future forever changed how corporations think about and manage
innovation. In compelling, human terms it lays out the classic story of
the information age and along the way teaches much about:
- The challenge
of converting invention (new good ideas) into innovation (commercialized
products and services)
- The gaps
between lofty vision and gritty organizational reality
- The self-defeating
limits of a strictly financial view of innovation
- The barriers
too often separating marketing from finance from research and development
- The tragedy
caused by ego and corporate culture that betray a company's best past
and fail to deliver the best future
Reviews
"One
of the ten
best books written chronicling the past two digital decades."
BYTE, 20th Anniversary Issue
"A wonderful,
well written story
of innovation - what makes it work and how bureaucracy can break its
back." - Robert Waterman, In Search of Excellence
"One
of the greatest missed opportunities in U.S. business history."
- Andrea Gabor, The Capitalist Philosophers
"Superlative
history." - Marshall Goldsmith, Organizing Genius: The Secrets
of Creative Collaboration
"When
Fumbling
the Future was published, the impact reverberated throughout Xerox."
- Henry Chesbrough, Harvard Business School
"A superb
study of an organization at war with itself." - Washington
Monthly
"Tragicomic
saga." - Howard Rheingold, Wired
"The
brand horror story of our times is Xerox. From this book's
publication onward, brand image of Xerox became 'the company that fumbled
the future'." - Forbes
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