In our new world of markets, networks, organizations, friends and family, the ideas we share have greater power to lead and mislead us than ever before in history. I’m not saying that ideas lacked potency in previous eras. Not at all. Ideas such as witchcraft, Aryanism… even phrenology had plenty of power to cause ill — just as the ideas of empiricism and the rights of man produced much good.
Rather, I’m saying that in this new world of ours, ideas are not bounded by place. Instead of having to penetrate borders — both state/national borders and, more importantly, highly localized borders — ideas travel with lightning speed across markets and networks. Moreover, powerful vehicles created by human kind — organizations — increasingly push and drive ideas as a core basis for competing in the contexts of markets and networks. Ideas that become widely shared ideas — ideas linked to brand and product and service — become powerful assets that help win market share and produce gains.
As pointed out in Chapter 8 of On Value and Values, though, shared ideas have no requirement of accuracy. That is, to be shared, there is only a requirement that some understanding of the idea be shared — not necessarily that the understanding be accurate. Thus, for example, ‘weapons of mass destruction controlled by Sadaam Hussein” became an extensively shared idea through the power of markets and networks after September 11th. And, a variety of powerful organizations marketed, promoted and pushed this shared idea — for reasons linked to those organizations’ efforts to win and grow ‘market share’ in political, media, defense industry, religious and other markets.
It is, of course, possible that “WMD in Iraq” could have become a widely shared idea in an earlier era when most folks still lived out their lives in places as opposed to living 24/7/365 in the contexts of markets, networks, organizations, friends and families. The “Red Scare” of the 1950s points out that possibility. Still, one thing dramatically differs between now and then: lightning speed.
The speed with which the inaccurate shared idea of “WMD in Iraq” took hold was breathtakingly faster than would have been possible in the 1950s. And, that in turn, means that our precious planet — the planet we’d like to turn over to our children and their children — is more vulnerable to shared ideas than ever before.
More vulnerable — more liable to suffer — to dangerously inaccurate shared ideas. And, more liable to gain and prosper from widely shared ideas grounded in fact, accuracy and the intention to solve real problems in ways that help instead of harm.
Having said all that, we must remember this: Shared ideas do not become widely shared in the absence of ORGANIZATIONS who make it core to their vision, strategy and success to develop, market and push those ideas.
Organizations can be political parties such as The Republican Party of The United States of America. Organizations can be corporations such as NBC or The Washington Post. Organizations can be religious such as The Catholic Church. And, organizations can be tiny, small and even informal — such as some folks I know who for many years have met several times each year to hold each other accountable for making a difference to others.
Individuals play an essential role is ‘spreading the word’ about potentially shared ideas. Still, there is no comparison between the role of individuals versus the power of organizations in a world of markets and networks. Indeed, when a single individual really is dedicated to some idea, the key point of progression in that passion and effort happens with the formation of some kind of organized effort.
You want to change local zoning laws, shift to a new focus in politics or commerce or culture? Do you want to take some idea and make an impact with it?
Then get organized! Get at least one organization going and put the heart, soul and resources of that organization into spreading your ideas through markets and networks.
Because that is how things get done.
All of which raises a variety of interesting questions when you read this — an essay about how numerous media organizations and their celebrity employees have successfully marketed an immensely widely shared idea of authenticity in our culture that is, tragically, an inaccurate and dangerous idea.
These celebrity media types who promote their own careers, celebrity status and, of course, financial well being — just like the companies they work for who choose to marry their strategy for winning, market share and profits to pushing an inaccurate shared idea of authenticity — have this in common: They choose value over values.
Of course the fantastic charade is how fraudulent — how inauthentic – these men and women condemn themselves and their organizations to being. It is tragic — both for the erosion of their own souls but also — and worse — for the destructiveness done to hundreds of millions of real and authentic people who get up every day just trying to struggle through a world gone mad with this trumped up and false shared idea of authenticity — a ‘product’ that has a conjurer’s mind, a devil’s eyes and a hollow-man’s heart.
Every single one of us on this planet have the honor and privilege to personally know one or more truly authentic people. What organziations, then, are going to have the courage, the wisdom and the foresight to ground their visions, strategies, products and services on taking the lead to reconnect our actual every day experiences with authenticity to a widely shared idea of authenticity that is also an accurate one?
For how can we find our way out of this darkness without authentic hope? And how can we find authentic hope in the presence of con artists selling us on a shared idea of hope that is hopeless and a shared idea of authenticity that is inauthentic?