Kudos to Unilever and Dove soap for this year’s best Super Bowl Ad. These ads run just under $90,000 a second. Unilever, a multibusiness unit company whose brands are known the world over, chose to spend it’s millions on promoting self-esteem in young girls. It’s all part of Unilever/Dove’s ‘campaign for real beauty’ and, no surprise, offered quite a contrast to the the GoDaddy girls and some other car company’s knock off of the Peterbilt girl and the cheerleaders on the sidelines and…. well, just about every other female image offered to young girls before, during and after the game.
An earlier post pointed out Unilever’s effort to restore the Ben & Jerry’s brand to it’s original blend of concern for value and values. Congratulations to Unilever for extending the effort to Dove.
Posted by Doug Smith on February 7, 2006 01:26 PM | Permalink
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Tracked on April 24, 2006 01:58 AM