The Five-Step Shuffle

According to a new study cited by Christian Sarkar, it is more important than ever for Chief Financial Officers to:

(1) focus on delivering against growth and earnings commitments expected by financial markets that punish missed commitments while also
(2) complying with the morass of rules and regulations imposed by an angry Congress seeking to get re-elected by ‘doing something/anything’ to protect the integrity of
(3) demanding and punishing financial markets who, it will be recalled, were
(4) reeling from illegal and unethical behavior of — well,
(5) Chief Financial Officers and others obsessively focused on delivering against growth and earnings commitments demanded by financial markets that punished them for missing such commitments.

Got that?

No wonder Reuters reports “CFOs too bogged down to focus on strategy.”

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