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About Value and Values
As the world shifted from one of places to one of purposes in markets, networks, organizations, friends and families, our concern for value split off from and subordinated our concern for values.
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Today, we routinely see and hear people shouting at one another about values while simultaneously failing to connect those concerns to the pursuit of value.

 

Moral philosophy demands that we integrate our concern for value with our concern for values.  We must pursue lives that are both self-interested and other interested.  We must do what we can to both make a good living and lead a good life.

 

And, yet, we increasingly find ourselves even talking about “value” in the singular as if did not belong as a subset in “values” the plural.

 

We talk about one kind of value (consumer value) versus another kind (shareholder value).  And one kind of values (family) versus another kind (political). 

 

But we experience life and language as if value had nothing to do with values…..even though, we have daily proof of just how morally questionable that proposition is.

 

What should we do about it?

 

First, we must act both as individuals and as "we’s" -- especially the thick we’s of friends, families and organizations.

 

Second, we must take a step back to see that values -- including value -- are manifestations of belief and behavior.  Even prices are basically about behavior.  Certainly share prices are.  And so are other values such as our belief and behavior regarding family, democracy, technology, the environment and God.

 

Third, we must cease shouting at one another about “good” values versus “bad” values without first understanding what explains predictable versus random values -- that is, predictable patterns of shared belief and behavior. 

 

Let us understand what explains “how we do things around here” - and then do what each of us can -- individually as consumer, investor, voter, networker and together as family member, friend, employee, volunteer, student and believer in thick we’s -- to identify and build values we believe are good.

 

Throughout history, the following have explained when people predictably share belief and behavior:

 

  • Shared relationships

  • Shared roles

  • Shared ideas

  • Shared genetic inheritance

  • Shared fates

 

Billions of people continue to share relationships, roles, ideas and fates because of the places in which they live with others.

 

Hundreds of millions of us -- including you -- no longer share sources of values primarily because of place.

 

  • Our shared relationships happen in families, among friends and in organizations.

  • Our shared roles are customer, employee, investor, networker, family member and friend (not neighbor or citizen)

  • Our shared ideas flood over us in unimaginably large numbers because we live our lives in markets and networks.

  • We share fates with others -- in tangible, ever day, gritty ways -- in families, among friends and in organizations -- not because of place.

 

Yet, the patterns of belief and behavior that emerge from lives in markets, networks, organizations, friends and families are disintegrated instead of integrated.  We struggle to balance life in family with life at work, concern for value with concern for values, and interest in self with interest in others.

 

The moral challenge of our new world of purposes demands that we integrate value and values……yet, to meet that challenge, we must do so in the real world of markets, networks, organizations, friends and families in which we live instead of the world of places that has passed us by.