Okay folks. Here’s your opportunity to make some money and contribute to the sustainability of the planet for future generations — all by taking advantage of a market failure in today’s energy industry.
Here’s the situation, which you can read more about in one of the best new blogs on finance, markets and capitalism (www.nakedcapitalism.com): Deregulated electricity markets shift pricing out of the hands of regulators and into the lap of the industry’s marginal cost supplier.
That’s a mouthful. Why? Because folks like you and me and Aunt Sally do not factor price into whether we flip the switch when we get home at night. Our demand for electricity is impervious to price (the technical word: inelastic).
Price, then, will reflect the profit requirements of that supplier whose energy sits out the outer limit of total demand (i.e. the marginal cost of the ‘last’ supplier). Of course, other, lower cost suppliers could charge less in theory. But, absent regulation, why would they?
So, how is the price set by this ‘last supplier’? Based on the supplier’s profit appetites that sit on top of that supplier’s costs. And what would be that supplier’s costs? The amortized cost of the investment to build the plant plus the operating costs to run it.
Well, it turns out that it’s easier to gain financial backing (i.e. capital investment) to build plants that have lower up front investment costs and higher operating costs. That means investors and capitalists make a nice profit by getting a return on lower investment tied to higher ongoing prices for consumers.
Consumers, folks. As in you and me and Aunt Sally.
Of course, it’s also possible that you or your Aunty Sally may have the kind of megabucks to get in on the investment side of this game – and the contacts and relationships to be invited into the game. In which case, you’d have to check to see if your energy costs to run your home (or, more likely, your many homes since you’re very rich) are adequately offset by the return on investment you get.
Now, what to do about it?
Well, it is in the planet’s interest — in the interest of protecting our precious earth for our children and their children and so on — to replace the irrationality of this market failure with a market success. Instead of subsidizing capital through government action (note well: deregulation is an act of government!) which, in turn, causes higher energy prices (reread the above) — and, if you go to the link — also causes geopolitical instability as well as environmental degradation — it would be great to find a market mechanism to correct for all this.
How? Well by finding a way to invest in something that has lower operating costs.
What would that be?
Renewable energy sources.
But, they have higher up front investment requirements.
Yes. And, that’s where the opportunity comes in.
Listen up Goldman Sachs and pals. Here’s what you do. You create an investment security for the broad public that combines up front capital with ongoing price reduction. In exchange for the capital that will go to build higher cost renewable-type plants, the investor gets a claim on the lower ongoing prices promised from that source of electricity. And, Goldman Sachs, if you’re really clever and have any good government connections, you throw in some kind of investment credit to the total package.
Come on, now, all you financiers and capitalists. Let’s get going.
(PS: Are there a variety of obstacles and details to work out? Yes. And that’s why folks at Goldman and elsewhere get paid the big bucks.)