Among the sources of predictable beliefs and behavior in our new world of markets, networks, organizations, friends and families are shared ideas — that is, ideas that folks share some understanding about (even if it’s inaccurate) and act upon that understanding. In the run up to the Iraq war, for example, a variety of organizations (the Bush White House, the Republican Party, the mainstream TV and Radio news organizations, thousands of newspapers, Ahmed Chalabi’s Iraqi National Congress, Halliburton, Bechtel, the National Review, and any number of other shadow lobbyist organizations) planted, nurtured, grew and maintained this shared idea: that Sadaam Hussein worked together with al-Qaeda and the 9/11 terrorists.
Tens of millions of Americans (and others) bought into this idea. They believed it. And they behaved based on that belief. It was, is and will remain one of the most profound illustrations of the power of shared ideas to shape shared values in our new world of markets, networks, organizations, friends and families.
It — and the larger phenomenon it represents — also illustrates an age old verity: namely, that inherent in all strengths are dangerous weakenesses. Civilizations — like men and women — can be undone by their strengths if they fail to heed that all strengths have limits and that those limits, in turn, point to strength-as-weakness.
Our civilization — our culture — is extraordinarily skilled at marketing. Given that we’ve pioneered the new world of markets, networks, and organizations, this mastery ought not come as any surprise. We’ve had long experience at selling. Of course, even those who lived in a world of places — a world where place bounded up ideas as well as relationships — were sellers. And, human nature being what it is, a spectrum of belief and behavior has always prevailed. There have always been those who took advantage through shady practices — and those who have not. Caveat emptor (buyer beware) is an ancient notion.
Still, our new world of markets, networks, organizations, friends and families provide unbounded opportunities to sell. Consider only the disturbingly predictable misuses of the Internet (from child pornographers luring ‘actors’ to folks who use Craig’s List to set up victims of theft). We also have long experience with financial or other product schemes that rip folks off based on false advertising and sales.
Not until the Rove White House, though, have we experienced the misuse of marketing competency on such a grand scale. And, it has not been limited to selling wars on false information. Compassionate conservatism, Helathy Forests, Clear Skies, Homeland Security, Terry Schiavo, the Geneva Conventions as antiquated or vague, Dissent as Treason, Osama bin Ladin as Hitler, the Unitary Executive, Bush as Churchill, the Coalition of the Willing — and on and on. Among the most telling comments was the one in which a Bush White House spokesman said to other media players, “You are irrelevant. We make our own reality.”
The objective here — the singular, the one, the only — objective has been and remains: power. I’ll always remember the sage advice from an experienced lawyer to his younger colleague about how best to sort out the various legal issues among parties to complex commercial transacttions: ‘follow the money’. That is, if you look hard at how any particular issue (warranties, indemnification, insurance, etc) affects the monetary interests of each party, you’ll have a good idea about how their respective lawyers will act.
Well, with the Rove-led White House and Republican Party, the adage morphs into: what will it take to win and retain power?
That, then, is the interest at stake. Certainly not: what would it take to best govern the most powerful nation in the world in the interests of that nation’s peoples as well as the globe’s peoples. That is now an outdated notion — one that is surely not widely shared among the power brokers of our new world. They are in it for themselves.
And, in their immoral misuse of marketing, of course, the Rovians have also endangered more than just the rest of us. They’ve planted the seeds of their own undoing by ignoring the corrupt effects of their power. They have so broadly and widely mastered the art of using markets, networks and organizations to foster powerful shared ideas with no basis in reality — or, rather, as said earlier, they are so expert at marketing that they create their own reality. Just one that bears no relationship to now antiquated shared idea of accuracy; that is, to facts ‘on the ground’.
Today, we all live in their reality. But, the primary principle of their reality is that reality itself is a fable – a false representation. So, we now live in a world where tens of millions of people shadow box with fable – with fabulous shared ideas that, like helium balloons, float free from any tether other than the marketeers. And this means that, absent some herculean effort on the part of powerful players — and one sincerely founded upon acting in the interest of others — we have set ourselves free from any shared idea of accuracy at all.
This is far beyond ‘up is down’. This is about the destruction of any accurate or fact-based shared idea of direction itself. This is about the destruction of accuracy in the concept of language. It’s about creating a new language: theirs. Consider: “Stay the course”. Not too long ago (1990s), that phrase contained the implication of direction. Not any more. That’s ‘old world thinking’. To have any connotation of direction, ‘stay the course’ would need to imply something fact-based about goals, about strategy and about implemenation of strategy. Bush’s use of the phrase has nothing to do with any of those things. There are no goals. There is no strategy. The boots on the ground in Iraq have no idea, no plan, nor any daily action that bear any correlation to the concept of implementing a strategy. They’re just trying to stay alive while Bush ‘stays the course’.
No, “stay the course’ has nothing to do with fact-based reality. It has everything to do with winning elections, retaining power and continuing to use power to create a new, fact-free reality.
Go ahead. Look around yourself — or your kids or friends or even just folks in general. Ask yourself what percentage of the ‘input’ — the information on which we must navigate our busy lives in this new world of markets — is fact-based? If the input comes from ‘news’, is the ‘news’ fact based? If the input comes from the Bush White House, is it ‘fact based’? If the input comes from TV programming (even ‘reality shows’), is it fact based? How about from your relgious leaders? What about schools? How about work?
What is your reality?
And, how does your reality compare and contrast with this report from an American Colonel:
“When I discuss the possibility of an American military strike on Iran with my European friends, they invariably point out that an armed confrontation does not make sense — that it would be unlikely to yield any of the results that American policymakers do want, and that it would be highly likely to yield results that they do not. I tell them they cannot understand U.S. policy if they insist on passing options through that filter. The “making sense” filter was not applied over the past four years for Iraq, and it is unlikely to be applied in evaluating whether to attack Iran.”