April 12, 2006
The WMD Doctrine
By now, all but the ideological zealots know that the Bush Administration 'fixed the intelligence to fit the war'. Laying deeply flawed claims to being a "CEO presidency", they also famously commented that they would roll out the war much like a product. And, so we might call this the WMD Doctrine: Words of Mass Deception -- spin and exaggerate in order to build market share for your product (including your 'ideas' as products).
It seems to have spread. For example, having raked in unprecedented profits, big oil companies run ads that present themselves as nearly impoverished while, of course, prices at the pump get ready to rise with summer temperatures. The US military admits it's hyped Zarqawi for the benefit of "the home audience in the US." A few years ago, Royal Dutch Shell falsified oir reserve information to run a number on investors. But, then that's a form of accounting subtrefuge that exploded well before the appearance of the WMD Docrine. Ameriquest celebrates the American Dream in its TV ads while bilking folks in its boiler rooms by providing exploding mortgages. On a small scale, NBC news tries to provoke the creation of news by asking folks to dress as Muslims and attend NASCAR races.
And, now we read that major pharmaceutical companies hype diseases in order to sell drugs that folks actually do not need.