The Attorney General of Texas has sued Sony BMG for the aggressive use of ‘rootkits’ as an anti-piracy tool. The Electronic Frontier Foundation also has sued Sony in a separate matter. Wikipediadescribes rootkits as software that “helps an intruder maintain access to a system without the user’s knowledge”. If that strikes a bad note, it’s because rootkits are deployed by creators of viruses and worms in their war against computer users. Rootkits are malicious.
Now we need to ask, “Whose side of this war is Sony on?”
Just think about this for a second. Under what circumstances does it make any sense whatsoever for a maker and distributer of entertainment to be slipping software into your computer that is specifically designed to go undetected?
Rootkits, by the way, are extraordinarily difficult to eliminate once they get into your computer. Under the banner of its vaunted brand, Sony has now snuck a destructive piece of software into the computers of folks who assumed they could trust that “Sony” meant, at a minimum, that when you bought a music CD, you were buying music — and just music.
Why has Sony, a company that recently won the Harris poll for most respected brand for the sixth year in a row, stooped to the use of rootkits to advance the company’s view of copyright protection? Were the executives at Sony building shareholder value? Were they treating the ‘customer like king’? Were they providing an exciting, promising environment of creativity and opportunity for their employees?
Sony is locked in a titantic battle over how to continue to make money in a music business utterly transformed by digital technology. But, ‘by any means necessary’ is not a good answer to any of the tough questions facing the music giant.
What do the folks at Sony music really stand for?